We’re super excited to announce that Microbank Crystal adopts Optio as part of its digital transformation journey. As one of Georgia’s most prominent financial institutions, Crystal’s transition into a full-scale bank marks a bold step toward delivering more inclusive and impactful banking products — and we’re honored to support this next chapter.
With this partnership, Optio will help Crystal unlock the power of customer data to strengthen engagement, drive personalization, and accelerate innovation. Our platform will enable Crystal to unify customer data, analyze behavioral patterns, and design targeted campaigns — all from a single interface.
“For us, becoming a bank means deepening our responsibility to serve clients better. To do this, we must understand them better. Optio’s platform gives us the tools to do just that — with speed, intelligence, and flexibility,” said Ilia Revia, General Director of Crystal.
“Crystal is a forward-thinking organization that has always put customers at the center,” said Shota Giorgobiani , CEO of Optio. “We’re proud to support their journey excited to help them deliver more relevant, personalized financial services through data.”
Crystal’s decision to adopt Optio comes at a pivotal time, as the company scales its operations and prepares to roll out a broader suite of retail banking services. From personalized product recommendations to AI-powered segmentation, the Optio platform will help the Crystal team turn data into meaningful, human-centered action.
This collaboration also marks an important milestone for Optio, as more financial institutions — both banks and non-banks — turn to our platform to modernize marketing, improve cross-sell, and drive digital engagement.
Team OPTIO
📨 contact@optio.ai
📍 14 M. Kostava St., Tbilisi, Georgia