We’re excited to announce the Optio 6.0 release, bringing powerful new features and cross-industry support. When we introduced OPTIO v5.0 back in March 2024, it marked a turning point in how our platform helps businesses connect with their customers. Since then, we’ve spent more than a year building, testing, and improving — all with one goal: to make customer data more accessible and customer engagement faster, smarter, and more impactful. And not only for banking, but for other industries as well.
Today, that journey reaches a new milestone with the release of OPTIO v6.0.
What’s New in Optio 6.0 release
🌐 Multi-Industry Adaptation
With v6.0, Optio is no longer just for banking. The platform now comes with ready-made configurations to support new industries, including a dedicated data model for insurance. Our technology has been adapted to make industry expansion easier than ever, ensuring smooth customization and fast deployment across sectors.
⚡ Better Performance & Seamless Deployment
The platform’s architecture has been optimized for speed and scalability, with flexible cloud-ready deployment options. New integrations plug in effortlessly, making it simpler than ever to connect Optio with your existing stack.
🎯 Smarter Engagement & More Targeted Campaigns
Real-time triggers allow campaigns to react instantly to customer behavior, while the new personalization engine tailors content for each customer. Expanded channels mean you can meet your customers wherever they are, with the right message at the right time.
🔍 More Intelligence with Sharper Insights
The upgraded “Segment Designer” provides more precise targeting, while an enhanced “Customer 360” delivers a deeper view of every client. Improved conversion tracking adds clarity to campaign ROI, giving teams better insights for future actions.
🔒 Stronger Privacy & Elevated Control
Role-based access is now more granular, privacy safeguards are stronger, and new lead management tools help align marketing and sales while keeping data protected and compliant.
✨ Smoother Interfaces & Optimized Processes
A refreshed UX/UI delivers a cleaner, more intuitive workflow, while refinements under the hood ensure that every click is faster, smoother, and more reliable.
For the full story of what’s happened and how Optio continues to evolve, explore our constantly updated product changelog.
What Comes Next
Optio 6.0 release also opens the door to bringing even more AI into the daily lives of our clients, a journey we’ve been committed to since day one. Our next step is introducing AI agents into the platform, helping clients manage data and campaigns with the power of world-class LLMs.
We’re proud to share this milestone, and we dedicate it first and foremost to the Optio team the visionaries and doers whose energy fuels endless innovation and to our clients, whose trust and collaboration make the product stronger every day.
Team OPTIO
📩 contact@optio.ai
📍 14 M. Kostava Str., Tbilisi, Georgia
